How to spot the sophisticated greenwashing tactics being used.
Greenwashing is getting harder to spot.
The green consumer.
Companies struggle to convert consumers’ environmental values into sales.
Understand the benefits of AI for your brand.
AI can help brands in many ways, but it’s up to humans to use it strategically.
Green Marketing Impact
Green Marketing is good, but standards are unclear.
Lego ditches recycled PET bricks over carbon footprint.
Lego has abandoned its plans to switch to recycled PET bricks.
First set of ESRSs is now out!
The European Union is introducing new sustainability reporting rules for companies, starting in 2024.
ESG Data: the confusion persists.
There is an increasing problem calculating and reporting the companies’ sustainability.
