How to spot the sophisticated greenwashing tactics being used.

Greenwashing is getting harder to spot.

Greenwashing is getting more sophisticated, but here are the latest tactics to watch for:

  • Greenhushing: Spotlighting one green feature to distract from others.
  • Greenshifting: Shifting attention away from polluting activities.
  • Greencrowding: Using misleading claims to confuse consumers.

Stay informed and be skeptical of greenwashing claims.

Source: EuroNews Green


Aura Partners is the Sustainable Marketing Agency that helps your brand to develop and communicate your environmental, social, and governance (ESG) strategies.