ChatGPT is a new generative AI technology with far-reaching implications for marketing. It has the potential to support creativity, create greater efficiencies, and help marketers reimagine the possibilities of B2B. However, it is important to use this technology responsibly and to be aware of the potential for bias. Marketers should review and edit content generated by AI, and they should upskill to stay ahead of the curve in this rapidly changing field.
Source: LinkedIn Collective
