The green consumer.

Companies struggle to convert consumers' environmental values into sales.

Companies that want to sell sustainable products and services face a challenge: People say they care about the environment, but they often don’t spend their money accordingly. Researchers have been studying this paradox for years, and they’ve learned a lot about how to get people to act on their values.

Source: Harvard Business Review


Aura Partners is the Sustainable Marketing Agency that helps your brand to develop and communicate your environmental, social, and governance (ESG) strategies.