Green Marketing Impact

Green Marketing is good, but standards are unclear.

Green marketing has made consumers more aware of environmental issues and encouraged businesses to adopt more sustainable practices. It has led to the development of new technologies, green jobs, and reduced environmental impact. However, standards for green marketing are still unclear, making it difficult for consumers to judge the reality behind companies’ claims. Governments are working to define these standards and simplify consumers’ choices in regard to sustainable products.

Source: The London Economic


Aura Partners is the Sustainable Marketing Agency that helps your brand to develop and communicate your environmental, social, and governance (ESG) strategies.