The green consumer.
![woman_sustainabel_green_organizing_aura_partners](https://aurapartners.pt/wp-content/uploads/2023/09/pexels-anna-tarazevich-7772018-683x1024.jpg)
Companies struggle to convert consumers’ environmental values into sales.
Understand the benefits of AI for your brand.
![chatgpt_digital_computer_aura_partners](https://aurapartners.pt/wp-content/uploads/2023/09/emiliano-vittoriosi-G_vWviqUCCg-unsplash-768x1024.jpg)
AI can help brands in many ways, but it’s up to humans to use it strategically.
Green Marketing Impact
![card-box-sustainable.green-aura-partners](https://aurapartners.pt/wp-content/uploads/2023/09/pexels-madeinegyptca-10418012-683x1024.jpg)
Green Marketing is good, but standards are unclear.
Lego ditches recycled PET bricks over carbon footprint.
![green-lego-pieces-play-aura-partners](https://aurapartners.pt/wp-content/uploads/2023/09/greg-rosenke-bJdK9v-VVw0-unsplash-768x1024.jpg)
Lego has abandoned its plans to switch to recycled PET bricks.
First set of ESRSs is now out!
![first-set-of-esrs-report-woman-aura-partners](https://aurapartners.pt/wp-content/uploads/2023/09/pexels-andrea-piacquadio-3756678-1024x683.jpg)
The European Union is introducing new sustainability reporting rules for companies, starting in 2024.
ESG Data: the confusion persists.
![ESG-data-tablet-aura-partners](https://aurapartners.pt/wp-content/uploads/2023/09/pexels-tiger-lily-7109274-683x1024.jpg)
There is an increasing problem calculating and reporting the companies’ sustainability.